Project
Visa “Cada Paso”
Super Bowl LIX commercial celebrating the journey of NFL player Isaac Alarcón.
Overview
“Cada Paso” is a high-energy Super Bowl commercial produced for Visa, spotlighting Isaac Alarcón’s path to the NFL and celebrating perseverance, movement, and ambition through a cinematic visual approach.
Approach
Dark Barrel Media collaborated with creative partners to deliver a dynamic, story-driven production capturing authentic performance, training moments, and expressive motion to support Visa’s campaign narrative.
Video
Official campaign film produced for Super Bowl LIX.
Credits
Dark Barrel Media & Vandalo — Production Partners
Agency
Leo Burnett Mexico
