A bold new brand identity — captured with glossy beauty light, tactile macro detail, and social-first cutdowns built to convert in-feed.
Overview
KISS Nails launched a bold new brand era — NEW. MORE. BETTER. A refreshed look, expanded size range, and an enhanced fit designed to feel made for every hand — from pinkies to thumbs.
Dark Barrel Media partnered with Full Picture Productions to capture the campaign across broadcast and social-first vertical, blending glossy beauty lighting with premium macro detail to highlight the upgrade: more nails per kit, more sizing options, and a cleaner, elevated product identity built for today’s consumer.
Spots
:30 TVC (16x9)
Meet the Brand New KISS — NEW. MORE. BETTER. KISS
Social :15s (9x16)
KISS Nails — A NEW look with MORE nails for a BETTER fit
A BETTER fit, inspired by you
KISS Nails — DAZZLE in our fiercest nails yet.
Behind The Scenes
BTS coverage captured the craft behind the polish — from beauty lighting and macro passes to the rhythm of rapid multi-format capture.
BTS Videos
Photo Gallery
Credits
Studio: OBB Studios
Client: KISS Nails
Agency / Production Company: Full Picture Productions
Creative Director: Mike Sutphin
SVP, Physical Production: Noelia Estrada
Production Coordinator: Ciara Woods
Production Design: Mikey Harmy
Head of Camera Department: Brian Morgan
Assistant Camera: Kristen Gao
2nd AC / Data Manager: Boone Martinez
Grip + Electric
Key Grip: Tigran Tsakyan
Best Boy Grip: Matthew Purks
Rigging Grip: Andrew Kenda
Gaffer: Eli Tehan
Best Boy Electric: Eric Fickenwith
Rigging Electric: Harris Smith
Beauty
Hair: Oscar Palarcs Gomez
Hair Assistant: Blyss Snead
Makeup: Akina Shimizu
Makeup Assistant: Meg O’Hare
Nail Tech 1: Jolene Brodeur
Nail Tech 2: Taryn Harley
Wardrobe Stylist: Ashley Cahoke
Wardrobe Assistant: Emily Buckingham
Wardrobe Assistant: Jordan Shaffer
Talent
Models: Maureen Wrob, Lia Woods, Shanka Adela
Camera & Support: Dark Barrel Media supplied gear with support from Keslow