Mastercard House

We led the creative vision and executed a full suite of social media content for Mastercard House, a six-day, six-night cultural takeover that emerged as one of the defining experiences of GRAMMY Week.

Client

Mastercard

Event

60th GRAMMY Awards

Agency

BMF Media

Production

Dark Barrel Media

Overview

Far beyond a branded pop-up, Mastercard House became a living, breathing hub of music, art, and community — where industry icons, emerging voices, and fans collided from daytime programming through late-night performances.

Across the week, the stage ignited with unforgettable sets and appearances from SZA, RZA, GZA, Dua Lipa, Portugal. The Man, Maggie Rogers, St. Vincent, and the legendary Biz Markie, alongside high-energy DJ sets from DJ Mick that kept the house moving deep into the night.

Each evening carried its own rhythm — intimate performances, explosive moments, and surprise collaborations — unfolding inside a space that felt less like a branded activation and more like a pilgrimage for music lovers.

Our team captured and amplified the energy of the House in real time, translating six nonstop days of culture into dynamic, story-driven content built for scale.

From live performance moments and behind-the-scenes access to editorial-style coverage and crowd reactions, the work extended far beyond the venue — fueling feeds, driving conversation, and cementing Mastercard House as the epicenter of culture during the 60th GRAMMY Awards.

Six days. Six nights. One house that defined the week.