Cadillac “Driven by Class”
A three-part series from Dark Barrel Media, in partnership with Cadillac & TVOne, focused on Black excellence and cultural innovation.
Overview
“Driven by Class” is a three-part branded series that celebrates Black excellence and cultural innovation through cinematic storytelling and an intimate, documentary-forward approach.
Approach
Dark Barrel Media partnered closely with Cadillac, TVOne, and creative stakeholders to deliver a cohesive series—balancing premium brand craft with grounded, character-led storytelling. Each episode is designed to feel immersive and human, using refined visuals and intentional pacing to let the voices, environments, and culture lead.
Episodes
Episode 1
A cinematic introduction to the “Driven by Class” world—setting the tone for the series through portrait-driven storytelling, textured environments, and a focus on excellence as lived experience.
Episode 2
A deeper chapter that expands the series perspective—spotlighting cultural innovation through craft, community, and the people shaping what “next” looks like.
Episode 3
A culminating episode that ties the series together—highlighting legacy, momentum, and how excellence compounds across generations, spaces, and creative disciplines.
Credits
Dark Barrel Media — Production
Cadillac — Client
TVOne — Partner
Carat — Agency