Overview

St. Joseph’s Hospital partnered with our team to develop a performance-driven orthopedic campaign that paired confidence-building storytelling with direct service clarity. The creative approach centered on reassuring patients, highlighting outcomes, and positioning St. Joseph’s orthopedic program as a trusted destination for surgical care — especially for hip and knee replacement procedures.

The ads successfully contributed to increased orthopedic interest and brought in many hip and knee replacements, supporting St. Joseph’s patient acquisition goals across broadcast and digital placements.

Campaign Films

Orthopedics (30s) — Surgical Conversion Spot

The 30-second hero spot was developed specifically for orthopedic surgeries — crafted to create trust fast, simplify the decision path, and motivate patients to take the next step toward treatment.

Campaign spot - Painter :15

Campaign Spot — Cellist :15

Behind The Scenes

Credits